This photograph-driven Instagram carousel is a concept social media campaign created for Moms Demand Action, a grassroots movement committed to ending gun violence. The carousel directs viewers to a redesigned, fully optimized version of momsdemandaction.org presented in both horizontal and vertical formats for seamless viewing across devices.
The project strategically uses pathos to connect with the audience’s awareness and emotional response to the steady stream of gun-violence headlines, expressed through the message: “Behind the Headlines, there are…” The color palette, paint-splatter textures, and brush effects symbolize urgency, and human presence behind activism—reflecting how individuals and organizations like Moms Demand Action mobilize, protest, and work collectively for change.
